Email Marketing 2023, Email marketing mhanje kay ani ई-मेल मार्केटिंग का करावी?

Email Marketing म्हणजे काय? 2023 मध्ये Email मार्केटिंग केल्यास त्याचा फायदा काय? Advantages of Email Marketing.

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We all know that in 2023 the Digital Marketing is one of the important method to reach customers and spread our business or improve websites performance. Digital marketing can be done by using different methods like Social Media Marketing, Display Marketing, Affiliate Marketing, Email Marketing, Pay Per Click Marketing etc. From this methods Email marketing is one of the best and easiest method to do.

Email Marketing definition- 

Any type of marketing strategy that is done by mainly using Email's to improve our business is called as Email marketing.

For Example if Someone have a website where he sells his own products. So for improving his business and to reach out customers he prepared list of mail IDs of people who are interested in products like him and then he used to send informative Email about his products to them so that people/customers get to know about product. This method by using Emails to spread business is called as Email Marketing.

How to do Email marketing/ Email marketing करण्याची पद्धत :

● Fisrt of all you need to prepare the list of Email addresses of people's who are interested in your products or people's with same interest.

● This can be done by adding subscription form to your site or by offering some free webinars etc.

● After doing this you send information about your products to this mail addresses. There is no need to send mails one bye one. To make this easier there are some software's available in market's, Here is the list of some of them,

• मेल चिंप
• सेंड ग्रीड
• कॉन्स्टन्ट कॉन्टॅक्ट 
• हबस्पॉट 

● By using above Software's you can send mails To hundreds of customers in one click.

Important Points to consider while sending mails -

1. While sending Email you must make sure that this mail contains 80-90% information about your products and only 10-20% about promotion.

2. This Email must contain exact and simple subject about your product.

3. Don't bombard this mail's, send them in specific time intervals, Try to avoid office time/working time.

4. Try to make this Mail effective by using Images as well as link of your social media handle.

Why to do Email Marketing/ Email Marketing का करावी? 

Advantages of Email Marketing -

1. By using it we can reach already engaged audience and can deliver targeted messages.
2. Easy to start.
3. It requires very less cost.
4. Very high and immediate impact.
5. We can measure whether our audience is liking it or not and other measurements.
6. It help us to optimize time and efforts.

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